South Australia has seen an annual rise of 9.6 per cent of international tourists visiting, which has injected a record $954 million into the state’s economy. These figures mean that more people visited South Australia than any other region of Australia in the past year.
International numbers increased from 392,000 to 430,000, 91% of visitors spent time in Adelaide but areas beyond are also seeing significant benefits of increased tourism. United States and United Kingdom visiting numbers rose the greatest amounts, with the U.S. soaring to 41% and UK 17%.
Lonely planet travel company, has voted South Australia the fifth top must see region in the world in 2017 – the only Australian destination to be named. South Australia is attractive to tourists due to its hot climate, brilliant wine regions, plentiful festival choice, wildlife, gourmet food and stunning crowd-free beaches which are some of the best in Australia.
South Australia’s state government invested an additional $70 million to market the area internationally and nationally, this has attracted some major events and conferences to the state, resulting in enormous investments. As well as state investment, tourists have contributed a record amount to the state economy, an amount which continues to rise.
With increasing tourism comes increasing investment. The South Australian state has signed deals with China southern airlines, securing direct flights between Adelaide and Guangzhou. Officials believe the direct service will help increase Chinese tourism from the 2.4% rise this year.
With South Australia surpassing their massive tourism goals, the national average visitor spend is also outperforming the rest of Australia. With the appeal of the area, the activities on offer, picturesque views, tourists and student visitors look to keep rising over the next few years.